Are you someone who is still finding it difficult to rank your websites on top of Google? Tired of trying all the factors and tools. your search ends here. we have created the top 19 On-page SEO factors for website ranking in 2022.


Ranking the websites on top of Google organically is the top priority for any business owner. because it drives you traffic organically without any cost. This can be achieved by following our top 19 On-page SEO factors. As a business owner, you know that ranking high in search engine results is essential to drive traffic to your website. But what exactly goes into achieving a high ranking? Search engine optimization, or SEO, is the process of improving your site’s visibility in search engines.

The most important part of SEO is On-page optimization, which refers to the factors on your website that you can control to improve your ranking. In this post, we’ll take a look at the 19 most important On-page SEO factors.

before diving into our 19 On-page SEO factors let’s understand what it is.

1. The term SEO

The term “SEO” stands for “search engine optimization.” It is the process of optimizing a website for Google’s search algorithm. The goal of SEO is to rank higher in Google’s search results for certain keywords. Many different factors contribute to a website’s ranking in Google’s search results. The most important factor is the content on the website. content is the real heart and Queen of SEO ranking. Google wants to see websites with high-quality and original content. There are 3 main segments of SEO:

1.2. Technical SEO

Technical SEO is mainly the website techniques which include the purchase of domain and hosting of the website, installing SSL, and WordPress, creating the structure of the website, cleaning the website from unwanted plugins, heavy photos, and videos that lag the website from loading fast and much more I.e more as a technical aspect.

1.3. On-page SEO

on-page SEO refers to the measures we take inside the website to improvise the position in the search engine results. these include all the measures we take inside the website such as optimizing the content, creating unique quality content, improving meta description, title tags, etc…on-page SEO factors also contribute to improving the user experience.

1.3.Off-page SEO

Off-page SEO refers to the measures we take outside the website to increase the rankings within search engine results pages. Doing Off-page SEO improves a website’s recognition and domain authority. Without this, your site will continue ranking below other websites that already have a significant lead. The following are the main points

  • Guest post
  • Web2.0
  • Quora
  • Profile Submission
  • Blog Commenting

2. Top 19 On-page SEO factors

2.1. Blog title

The blog title is crucial for on-page SEO factors. the first heading of your blog. which is the first part that the customers or readers see or find on the top of your blog at first glance. that should be super Clicky and stunning which should make the readers excited for reading your blog. also make sure your blog title falls under 70-80 characters, which is the accurate range for SEO.

2.2. page title

A page title is very important for on-page SEO factors, thus it should be identical and should be not more than 65 characters. because exceeding that limit will make it difficult for the readers to read the full title.

2.3. Meta description


The meta description is the first few lines coming below the title on a search engine result page. however, we don’t have full control over meta description as Google has the right to select any few lines to show as meta description. even though it’s our responsibility to add a catchy meta description to our blog. it is advised to have a minimum of 180 characters in the meta description because it will be good for our blog to stand head and shoulder out from other competitors. also, it is what is suggested by SEO experts for on-page optimization. so, as a result, we included this in our on-page SEO factors.

2.4. URL structure

URL stands for unique resource locator.URL is the unique address that other computers enter to access your content across the internet. it is advised to have a limited number of characters for URLs within 100 including your domain name.

you should not change your URL even if you update the content. because once you change the URL then Google has to start all the process of indexing, optimization, and ranking from the beginning again as it will think of it as new it’s an important factor for on-page SEO factors.

to generate SEO-Friendly URLs, you should consider the following factors:


Include key-phrase/keywords

  • Separate words only by  (-)
  • Only use lowercase letters
  • Should be kept constant, non-changeable;
  • As short as possible(max 100 );
  • Avoid using numerical values.

2.5. Header tags

Heading tags are the headlines we use for our blog in simple words. These header tags are divided into a total of 6 levels. header tags are of high importance among the On-Page SEO factors.

H1 is the highest level and H2, H3, H4, H5, and H6 is the lowest level header tag.H1 is the main header tag and the following will be a subheading for the previous one. using these header tags makes it easy for the readers to understand the concept systematically and also it will be easier for them if we divide the content into parts by giving appropriate headings.

thus, header tags are of high importance for both search engine optimization and also for smooth user experience. It is advised to use a minimum of 1 H1 tag and 3H2 tags for best SEO.

2.6. Keywords in the introduction


As we know Google uses keywords for showing our content to the users so you should use your keyword in the introduction part for must. Here in this blog, the main keyword is ‘On-page SEO factors’.so using this keyword will make Google show this content to relevant searches.

2.7. Keyword frequency

It is the difference between your simultaneous occurrence of keywords. I.e the difference between your first and second keyword occurrence. so it is advised to use your main keyword frequently by making appropriate, relevant sentences in between. by this POV keyword frequency is a decisive part of On-page SEO factors.

2.8. keyword density

It is the number of times you are using the keyword. the more you use your main keyword in your content the more relevant your content will be according to Google. it is advisable to keep your keyword density not more than 1%. we would suggest not to focus on numbers but instead focusing on the quality of content. please note not to do keyword stuffing.

2.9. LSI keywords

LSI stands for latent semantic indexing.LSI keywords are the words(similar keywords) related to the main keyword which seems to be relevant. For example, if your main keyword is ‘On-page SEO factors’ then words related to this keyword such as On-page SEO techniques, On page SEO practices, On-page SEO examples, On-page SEO checklist, etc… all this fall under LSI Keyword.

2.10. Unique content

The content which you post should be unique which means it should be newly created and should not be something copied or plagiarised from somewhere. because if we copy content from some other websites or competitors Google is so smart that it can find it out easily so there is a chance that Google can suspend your website for the same. so for On-page SEO, it is a must to have unique quality content.

2.11. Grammar and spelling check


Nobody loves to read content or blogs with spelling or grammar mistakes. Thus your content should be free from grammar and spelling mistakes. As we know it is more difficult to check long content for grammar and spelling overcome this hurdle you can use the Grammarly tool which is free to some you should keep Grammarly in mind whenever you think of On-page SEO factors that will affect your ranking on google

2.12. Image file name

You should keep all your image file names with proper relevant keyword. because by using this we can get traffic from people who search for those images. and through those images, our ratings will definitely image file name is an essential factor to be included in On-page SEO careful not to use numbers, uppercase, or space while naming your images.

2.13. Image Alt tag

This one is almost similar to the image file name. so just keep in mind to change image alt text also for more traffic to your website. image alt text is a hidden feature that is used to inform google about the image and what it is related to.

2.14. Internal linking

An internal link is any URL that connects one page of your website to another page on the same website.

Internal links assist Google to find, index, and optimize all of the pages on your site. so it is important to use a minimum of 2 internal links on your website. this will help improve the overall traffic of your website thus increasing your ranking. Thus internal linking is one of the inevitable factors of On-page SEO factors.

2.15. Outbound link

An outbound link is any link from one page of your website to any other page of any other domain. an outbound link is also called backlinking. High-quality pages usually connect by a link to other high-quality pages; thus, search engines will examine your content positively, helping you rank higher.

So it is useful to use one external link as a minimum.

2.16. BOLD


We use bold for priority and significance and to increase the weight of that particular word, this makes sure that our reader sees and takes in certain words. thus, use at least one bold style to your keyword.

2.17. Italic

We use italic style to reduce the emphasis on that particular word. this will make google understand our content better, so it’s advisable to Use at least one italic style for any of your keywords. this will surely have a slight effect on your On-page SEO.

2.18. OG Image

The term OG image stands for the open graph image. Yet another On-Page SEO factor, Open Graph tags are snippets of code to be added through share settings in the head section. The main goal of this is to control how pages and content will look while sharing on social media.. to have a descend high-quality look make sure you use OG image, OG title, and OG description.

2.19. Mobile friendly design

As a vital effect among On-Page SEO factors, optimizing your websites for mobile is important for search engine ranking. Making your websites mobile-friendly refers to making sure that your websites look and function properly on mobile without any interruption or reduction in the quality of content. Hence making websites mobile-friendly is a key approach to make sure your page looks good on all devices. by stating this we have come to an end to our ‘On-page SEO factors.


In this blog, we did our best to create a proper guide for On-Page SEO factors. Thus, we have successfully outlined 19 factors that we recommend for all content creators and website owners, in which all these factors stated here have been used by many big websites and entrepreneurs for digital marketing for over a decade and found effective to date.

in case we miss any On-page SEO factor which you found effective, feel free to comment down to get it included in this post. positive feedback and your responses will be much know more about our website development and SEO services do check our website.


Q.what is on-page SEO?

A:on-page SEO refers to the measures we take inside the website to improvise the position in the search engine results.

Q: what is off-page SEO?

A: Off-page SEO refers to the measures we take outside the website to increase the rankings within search engine results pages.

Q: What are different types of SEO?

A: SEO is mainly divided into 6 types:
technical SEO,on-page SEO,off-page SEO, grey hat SEO, white hat SEO, and black hat SEO.

QWhat are the main factors of on-page SEO?


  1. Blog Title
  2. Page Title
  3. Meta Description
  4. URL Structure
  5. Header Tags
  6. Keywords in the Intro
  7. Keyword density
  8. Keyword frequency
  9. LSI Keywords
  10. Unique Content
  11. Grammar and Spelling Check
  12. Image File Name
  13. Image alt tag
  14. Internal Link
  15. Outbound Link
  16. Bold
  17. Italic
  18. OG image
  19. Mobile-friendly design.

Q: Which SEO tool is best?


  1. Google Search Console: Top SEO Tool
  2. SEMRush: Marketing SEO Tools
  3. 3.KWFinder: SEO Keyword Tool.